Product
Go-To-Market
Fit

Great technology doesn't just solve problems—it connects with real markets and drives growth.

About Me.

I’m passionate about creating software that works, businesses that thrive, and cultures that energize. Building great teams isn’t just about hiring smart people—it’s about aligning them around a purpose, giving them the tools to excel, and creating an environment where ideas can flourish.

My focus is on delivering customer-ready, market-driven products that fuel growth and empower commercial teams to hit the ground running. It’s not about overcomplicating strategy—it’s about bridging the gap between vision and execution, taking actionable steps that lead to transformative results. Success comes from connecting great ideas with measurable business outcomes.

Let’s make it happen.

Experience

2020 - 2024

Chief Technology Officer
SBI Growth Advisory

Brought on to transform a consulting firm into a tech-enabled, recurring revenue business through the development of software infused with AI-driven features. Spearheaded the launch of a new line of business that shifted the company’s revenue mix, enhancing valuation multiples and driving significant bottom-line growth. Delivered these results within two years, positioning the company for a successful exit.

2017 - 2020

SVP, Product & Technology
eMarketer

Led the integration of two organizations to develop and launch a unified, tech-enabled subscription product aligned with market demands. By merging teams and implementing a cloud-first infrastructure with machine learning personalization, I streamlined operations and drove EBITDA margins. This product enabled vertical expansion into new markets, creating cross-sell and upsell opportunities for the commercial team and positioning the company for scalable growth.

2013 - 2017

Chief Product & Technology Officer, Fractional
360 Media Direct

Partnered with the Head of Commercial to launch a B2C survey and rewards product that grew into a successful line of business. Pivoting from client services into technology, I identified an opportunity to leverage its data exhaust, spinning off a B2B data company and creating two distinct revenue streams through strategic product development.

Strategy

Innovation

Drive company value through product vision and execution to align executive priorities with market opportunities. Develop actionable roadmaps that optimize EBITDA through targeted technology investments and operational consolidation. Proven expertise in integrating M&A initiatives and launching new lines of business to unlock upsell and cross-sell opportunities. Specialized in high-growth B2B SaaS organizations backed by Private Equity.

Scale

Alignment across engineering, product, design, and IT teams by fostering a unified vision and rigorous processes. Ensuring data and systems architecture are optimized to balance innovation, efficiency, and maintenance, resulting in consistent on-time releases. Expertise in cloud infrastructure, including AWS and Azure, enables the creation of scalable solutions designed to grow with customer needs.

Security

Specializing in implementing SOC-compliant frameworks, navigating GDPR and HIPAA requirements, and safeguarding intellectual property and data integrity. Cross-functional collaboration with legal teams to craft contracts and policies that ensure compliance and protect software assets.

Expertise

Driving practical innovation to fuel competitive advantage. Specializing in integrating AI-driven tools, insights, and benchmarks to enhance customer engagement and optimize business goals. Agile methodologies to test, learn, and pivot efficiently to achieve product-market fit and arm commercial teams with upsell opportunities and an expanded customer base.

Impact

2.5x

Revenue generated in year one for every dollar spent on technology investments.

Recurring revenue products developed and scaled into fully operational lines of business within two years.

Average percentage of technology budget strategically managed to stay below the line to preserve EBITDA margins.

Percentage increase in division’s Gallup engagement score compared to company average.

Kelly Vucovich, CEO 360 Media Direct

Tracy has all the qualities you want in a team leader, she’s resourceful, fearless and capable. Her willingness to learn, take on new challenges and implement winning strategies is unmatched. I feel so fortunate to have worked with her and know she’d be asset to any organization.